Custom stickers can be a great way to promote your business, show off your creativity, or simply express yourself. Whether you’re looking for something fun and eye-catching or an effective marketing tool, designing custom stickers is a great option.
But before you start designing them, there are some essential things that you should consider so that you can create a sticker design that is both attractive and effective. In this article, we will cover 6 critical things to consider when creating your own custom stickers.
1. What is your sticker’s purpose?
Identifying what you want your sticker to accomplish is essential for creating a successful design. Whether it’s to promote a product or service, spread awareness, or simply express yourself with a funny saying or graphic, having a clear purpose for your sticker is vital. Once you’ve decided on the purpose of your sticker, you can move on to making an impactful design.
2. What design style will best reflect your brand?
The overall look and feel of your sticker should be consistent with the branding of your business or organization. Choose a design style that captures the essence of what you’re trying to communicate and also reflects your brand’s identity. Consider the colors, fonts, and graphics you’ll use to create a cohesive look that stands out.
3. What material will be the most fitting for your application?
The type of material you choose can impact how long your sticker lasts and what environment it is suitable for. A material like vinyl is recommended for outdoor use as it is more resistant to environmental factors. However, if your sticker will be used indoors and won’t be exposed to direct sunlight or other harsh elements, then paper stickers are an excellent option.
4. How large should your sticker be to achieve its desired impact?
The size of your sticker is important to make sure that it stands out and can be easily noticed. Generally, stickers with a larger size will have a more significant impact, but the exact size of your sticker will depend on its purpose and application. Make sure they are in proportion to the surface they are being applied to.
5. Are there any specific fonts, colors, or graphics you’d like to include?
This is where creativity comes in. You may add your logo, slogan, or a unique graphic to make the design more impactful. Think about which fonts, colors and graphics will best represent your brand and express the message you’re trying to communicate. However, avoid overstuffing your stickers and embrace white space instead.
6. Do you have any existing branding guidelines or logos?
If you already have existing branding guidelines and logos, consider these when designing your sticker. Staying consistent with the look and feel of your brand will help ensure that the sticker is cohesive with your other branded materials.
Considering the above considerations, you can create a compelling and attractive custom sticker design to stand out and achieve its desired impact. With the right design, your stickers will make a lasting impression. Are you ready to print your stickers yet? Then the ultimate print-ready checklist is just what you need.
